Lionel Messi, the global brand ambassador for Hard Rock International, has unveiled a superhero version of himself, named Captain Messi. This exciting initiative brings together the worlds of sports and entertainment, showcasing the soccer star as a heroic figure aimed at inspiring young fans and families.
Captain Messi, characterised by his powerful kick and dynamic persona, will be featured prominently at Hard Rock Cafes, select Hard Rock Hotels, and online platforms. As part of this unique collaboration, Hard Rock and Messi have created a limited-edition, posable Captain Messi toy. This collectible is now available with any order from the Hard Rock Kid’s Menu at participating cafes and through in-room dining at selected hotels, while supplies last. This marks a significant milestone, as it is the first time the football legend has been involved in the creation of a toy in his likeness.
In addition to the toy, a new retail collection celebrating Captain Messi will be available at Hard Rock’s Rock Shops worldwide and online. The collection includes a variety of merchandise, such as lunchboxes, water bottles, backpacks, and apparel, making it a must-have for young fans eager to connect with their sporting hero.
Messi expressed his enthusiasm for the project, stating, “My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things.” His words reflect the spirit of the initiative, aiming to motivate children to strive for excellence in their endeavours.
In addition to the Captain Messi initiative, Hard Rock is expanding its Kid’s Menu by adding two new pizza options: cheese pizza and pepperoni pizza. These offerings are designed to provide delicious meals that parents can approve of while appealing to children’s tastes.
Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, expressed his excitement about the partnership with Messi, stating, “We’re thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world.” The collaboration highlights Hard Rock’s commitment to blending entertainment, dining, and memorable experiences.
Over the past three years, Messi has played a significant role in promoting Hard Rock’s brand ethos. He recently featured in the company’s “Come Together” campaign, celebrating the launch of its Unity by Hard Rock™ global loyalty programme. This complimentary programme offers a range of benefits at more than 200 Hard Rock locations, allowing members to earn and redeem Unity Points for free hotel nights, dining experiences, and Rock Shop® merchandise.
Fans can look forward to meeting Captain Messi and engaging with the superhero experience at Hard Rock venues around the globe. For more information and to plan a visit, fans are encouraged to visit www.hardrock.com. This initiative not only showcases Messi’s legacy on the pitch but also positions him as a role model for young audiences through the universal appeal of superheroes.
