From 28 January to 1 February 2025, Nuremberg will host the Spielwarenmesse®, the world’s leading event for the toy industry, attracting key players and startups to unveil their latest innovations. This year, the international TrendCommittee, in collaboration with the Spielwarenmesse team, has identified two significant trends: ‘Anime & Friends’ and ‘Healthy Heroes.’
The ‘Anime & Friends’ trend taps into the ever-popular realm of Anime and Manga, appealing not only to children but also to older audiences. This genre has a profound influence on pop culture, permeating various media, including TV, video games, and merchandise. Visitors to the event will encounter a diverse range of products inspired by Anime and Manga, including toys designed in the Japanese kawaii style. This trend features beloved characters like Hello Kitty alongside playful designs such as plush avocados with smiling faces.
Complementing the whimsical world of Anime, the ‘Healthy Heroes’ trend aims to promote wellbeing through play. By integrating movement, mindfulness, and healthy eating, this initiative seeks to foster a holistic awareness of physical fitness and emotional health in children. Products highlighted within this trend focus on relaxation, meditation, and physical activity, encouraging self-esteem and emotional expression while promoting healthy eating habits.
In addition to showcasing these trends, the event will offer visitors an interactive experience. The newly designed Special Area at Eingang Mitte will feature topic islands where attendees can explore and engage with the products firsthand. This space invites trade visitors to discover and try the trends, making the event a vibrant hub for innovation and creativity.
To enhance understanding of these trends, trend expert Reyne Rice from the USA will share insights at the Toy Business Forum in Hall 3A on Tuesday and Thursday. Participants can gain valuable knowledge to assist with range planning and stay ahead of market developments.
The Spielwarenmesse® not only highlights current toy sector trends but also addresses broader societal issues, reflecting the evolving landscape of children’s play and wellbeing. By uniting industry leaders and innovators, the event serves as a crucial platform for networking and inspiration in the toy market.
For those in the retail sector, this B2B event is an unmissable opportunity to discover new products and strategies to enhance their businesses. Year-round resources, including the Spielwarenmesse® Digital platform and the ‘Spirit of Play’ e-journal, provide ongoing insights and analyses for industry professionals.
With the 2025 fair date fast approaching, anticipation is building for what promises to be a significant gathering in Nuremberg, reaffirming the city’s status as the heart of the global toy industry. Full information on the subject can be found at www.spielwarenmesse.de/en/toytrends.
