As the peak shopping season approaches, growing online retailers are being urged to enhance their delivery and customer service processes to capitalise on the surge in consumer spending. nShift, a global leader in delivery and experience management (DMXM), has highlighted the importance of meeting rising consumer expectations and offers key strategies for online retailers to optimise their performance during this critical period.
The peak season, which includes major shopping events such as Black Friday, Cyber Monday, and the Christmas period, presents a significant opportunity for online retailers. With 47% of consumers preferring to shop from smaller businesses, there is a substantial chance for emerging ecommerce companies to capture a larger share of consumer spend. However, meeting the increasing demands for quick and reliable delivery can be a challenge.
Five Strategies to Capitalise on Peak Season
nShift has outlined five essential strategies for ecommerce companies aiming to maximise their potential during peak season:
- Scale Up Delivery Capabilities: With consumers expecting timely deliveries, retailers must ensure their delivery infrastructure can handle high volumes. This often involves partnering with multiple carrier services to avoid delays.
- Offer Diverse Delivery Options: Providing a range of delivery choices at checkout, including both expedited and more economical options, can boost conversion rates by up to 20%. This flexibility caters to varying customer preferences for speed and cost.
- Maintain Communication: Regular updates throughout the delivery process are crucial. Shoppers are more likely to engage with delivery notifications than other retailer messages, presenting an opportunity to reinforce brand loyalty and potentially promote additional products.
- Simplify Returns: A clear and straightforward returns process can prevent potential customers from abandoning their purchase. An intuitive digital returns system can help convert returns into exchanges, thereby safeguarding revenue.
- Adopt Greener Delivery Options: Consumers are increasingly inclined to support brands that align with their environmental values. Offering low-emission delivery options can enhance customer loyalty and drive conversions among eco-conscious shoppers.
Mattias Gredenhag, Chief Technology Officer at nShift, commented: “Creating a seamless customer experience requires a sophisticated and integrated approach to delivery and post-purchase processes. Growing ecommerce companies often worry about the complexity of managing these processes, but nShift’s DMXM solutions simplify this task.”
nShift’s DMXM Solutions
nShift’s DMXM platform is designed to help retailers deliver an exceptional customer experience by integrating various aspects of the delivery process. The platform offers:
- Global Expansion: With access to over 1,000 carriers, retailers can expand their delivery options internationally, which enhances customer choice and conversion rates.
- Connected Customer Journey: By providing a range of delivery options, superior tracking, and simplified returns, retailers can enhance revenue retention and customer satisfaction.
- Integrated Data Management: Combining data from carriers and other business systems, DMXM helps retailers gain valuable customer insights and improve operational efficiency.
- Competitive Advantage: nShift invests significantly in research and development to help retailers stay ahead of competitors and maximise their delivery capabilities.
For more information on how nShift’s solutions can help optimise ecommerce delivery processes, visit www.nShift.com.
