British designer Alexandra Novacki has captivated the fashion world with her highly anticipated 2024 Couture Runway collection, unveiled at The Walker Art Gallery in Liverpool on 5th October. The event drew over 200 guests, including notable actors, brand directors, journalists, and fellow designers, who praised Novacki’s exceptional talent and vision.
Attendees were left mesmerised by the show, describing it as “nothing short of absolute excellence.” Some expressed that it was “a deeply emotional experience,” with many in the audience moved to tears alongside the models. The runway display transcended traditional fashion showcases, transforming into a platform for artistic performance.
The event featured live music from artist Elle Graham and pianist Bobby Locke, adding an emotive backdrop to the models walking the runway. The collection was brought to life through innovative elements such as prosthetic tears, intricate hair artistry, and handmade jewellery, enhancing the overall theatrical experience.
“I am still speechless with the response to this show after spending so long building the collection away from the public eye,” Novacki shared. “I exposed a piece of my heart in this collection, and I can feel that the audience felt that. Seeing people so emotional with fashion is what I aim to do. Runway should be personal.”
Novacki is dedicated to establishing her brand as the North’s first major fashion house, and her latest collection is a significant step towards that ambition. The brand also offers bespoke, made-to-measure garments and aims to expand its presence into the red-carpet scene by 2025, coinciding with the release of a ready-to-wear collection.
The designer expressed her gratitude to all the sponsors of this year’s runway show, including florists, jewellery designers, and cosmetic brands, whose support was crucial to the event’s success. Novacki also received backing from the Prince’s Trust and is keen to forge further connections with sponsors as she looks ahead to an ambitious year for her burgeoning brand.
The show’s success has not only highlighted Novacki’s talent but has also reinforced the North of England’s growing status in the fashion industry. The emotional engagement of the audience exemplified the power of fashion to evoke feelings and tell stories, positioning Novacki as a key player in the future of British couture.
As the fashion world looks forward to her next moves, Alexandra Novacki’s commitment to creativity and innovation promises to make her a prominent figure in the industry. With her sights set on future collections and new ventures, Novacki is poised to continue making waves in the fashion scene. The Walker Gallery runway show was more than just a presentation; it was a powerful testament to Novacki’s vision, talent, and the emotional resonance of fashion.
